Virtual Reality of Marketing

Virtual reality of marketing is called eCommerce or also known as Electronic Commerce.

We are now living in a generation where technology vastly evolves and dominates in the idea of advertising and marketing. New gadgets where launch one from another. From computers to laptop, laptop to tablet, tablet to smartphone, smartphone to phablet (a combination of smartphone and tablet). All of these are available in our world today and you can see these everywhere you go.

Because of these gadgets, people’s lives became easier and easier. They can now pay their bills online, communicate with their loved ones through video call, and most especially, they can now buy and sell online. Several online shops were established like Ebay, Amazon, ASOS, Zappos, etc. It is now easier to buy through these online websites. Just choose the item you want, pay online, and the item will be delivered in your house. Everything is simple with a click of your finger.

This virtual reality of marketing is called eCommerce or also known as Electronic Commerce. This term simply means buying and selling through the use of internet. Since the technology evolves, the business through website has become the fastest growing method of trading.

But Korea turned their marketing business to a whole new virtual reality. They have just made the first virtual store. It may seem look like a regular store but what it differentiates to the other is that instead of having a real item, all they show you is pictures of goods which carry a small barcode. For you to be able to shop, you must now bring out your smartphones instead of baskets. Shoppers should be able to download an application called Homeplus and can purchase by taking pictures of the barcode. Goods will then be given upon payment. Homeplus can also be used even when you are nowhere near the virtual store. Just open the application, choose your item, and it will be then delivered on your doorstep.

With eCommerce, shopping has become convenient and time saving to all consumers; it may be with a form of business-customer type or business-business. The business-customer or business-consumer (B2C) is a form of ecommerce to which the process is selling products directly to the consumers, thus, the business-business (B2B) is a process of giving service or selling products to other businesses. Where ever you are, eCommerce gives you and the society an opportunity to make your life hassle-free when it comes to shopping.