Tools for Social Media Marketing

Engaging in social media marketing became no-brainer in an organization. The opportunities that directly engage with the customers are invaluable. It needs to determine on how to make the social media strategy to provide more targeted, relevant messaging towards the consumers.

Here are some examples of easy-to-use tools that can be a great help to reach the goals to a successful social media marketing strategy:

1. WORKGROUPS

• This can make it easier to collaborate across the social media accounts. This will provide a team that is comprehensive in all viewing of conversation across Facebook and Twitter. It also allows to controls the team member access and the engagement through the advanced roles and permissions.

2. TAGGING

• This is a way to customize the organize message for an easy reporting and follow up. Viewing the data should be personalized for an easier access, management, and follow-up. Tagging can make it more possible to track whatever message elements that wanted to follow up and consolidated view or even an export to data reports.

3. SNIPPETS

• It allows to pre-approved the content to please the consumers and with the help of legal department. Even the social media accounts see a lot of traffic, there’s a good chance that many incoming messages are similar. Several messages seems almost identical, each customers need to be responded with. Make it simpler by using a Snippets, this is a library of commonly-used Tweets and Facebooks’ replies that can customize to reply easily to the customers.

4. SALESFORCE MARKETING CLOUD SOCIAL MEDIA MARKETING TOOLS

• Use queued messages to deliver a relevant content to the right people at the right time. Social media doesn’t sleep but it doesn’t mean that it shouldn’t get into it. This tool makes it easy to create a targeted and relevant content around the clock by just bringing the advanced capabilities for RSS monitoring, scheduling, and drafting.

5. REPORTING WITH EASY-TO-UNDERSTAND CHARTS AND METRICS

• It should determine the social media’s ROI that can be a challenge because there are many ways to define a successful social media program. With data integrations and intuitive dashboards, it can be use to the data to measure engagement, optimize the campaigns, and drive the ROI along the way.

There’s no question that the social media usage can continue to increase and it doesn’t need to be stop. Even if the current social media management strategy might be a comfortable one, always remember that the number of conversations can take place and the brand will only continue to rise.