There are a lot of Web Analytics frameworks out there. But if you really want to succeed in Web Analytics, you need to follow the “five phases” framework that I am about to provide and it includes different tips in every phases. On the first part of this article, we will talk about the first phase of the “Five phases” framework on Web Analytics.
The first Phase is the PRE-IMPLEMENTATION
There are a lot of things that you need to consider before implementing web analytics tags. It’s not like you just start implementing web analytics tags because you wanted to and expect great success ahead of you. Below are tips that you need to place first before implementing web analytics tags.
- Set a clear and defined objectives for your specific web business first. If you’re unsure of what you really want to set as your online business, you will be having a difficult time in putting up the future of digital marketing.
- Set a scope of limitation to the project. You also need to be clear if your website involves a single or several domains.
- Achieve your goal one step at a time. Make a list of the things you needed to get done, when and what do you want to achieve? Include your milestones if necessary.
- Make use of the people around you. Divide the responsibilities. It is crucially important to get this thing right.
- You should know from the start what kind of data your people are looking for. Define specific reporting requirements in every assignment.
- Be conscious of your budget decisions. Spend enough money on people and don’t focus only on tools. Start with free or cheap tools and your people will do the rest. It will be useless to spend a lot on expensive tools and yet nobody is there to make the data actionable.
- Define micro and macro conversions. There are more conversions tied to your business goals, don’t settle for only one conversion on your website.
- Identify the stakeholders on your process. Work on a clear overview of your stakeholders for there were usually more people involved.
- Don’t forget to start on your goals in targets and segments, your KPIs (Key Performance Indicator). Remember that it will never be perfect, but you need to know where you want to focus on and this is very important in your evolution process.
- Decide with your people on the KPI’s. Your KPI’s need to be wisely and widely agreed upon.