Tips to your social media marketing
Every year we see significant shift in trend when it comes to consumer – social media interaction and thus we should adapt our social media marketing strategy too. Here are sure fire tips to jump start your social media marketing this year.
This year we see significant usage when it comes to video streaming and content. More and more consumers use sites like youtube to make informed decision. Here are types of videos you can use:
Educational / DIY Videos. Creating education not only helps your consumers but opens up marketing opportunity for you. For example you can make videos about SEO DIY while also subtly promoting your service or product.
Entertainment Videos. A lot of people search online for entertaining videos every day and and you can cater to them with short but fun videos. The sole purpose of these videos are to be shared thus increasing your site’s visibility.
2. Social Media Ads
With tons of user using Facebook, google plus and other social media it’s a smart decision to invest on ads on these sites. For example using Facebook ads, you can aim for specific demographic like age, location, gender etc instead on relying wide reaching but less targeted sharing of post.
3. Online and Social Shopping
If past years are any indication, selling products on social networks or the so called social commerce, will most likely grow this year.
A report by MarketLive, a known ecommerce platform, shows that there’s a 151% increase on revenue attributed to social recommendation from Q2 2014 to Q2 2015.
Furthermore, Business Insider reported that social media referrals increased nearly 200% by Q1 2014 to Q1 2015.
A big reason for this are the “buy now” buttons which showed up recently on known sites like Twitter in which users can purchase that item instantly. These buttons increase conversion rates due to consumers purchasing the products directly from the social sites itself.
4. Marketing Automation
This year would be the best time to create marketing automation to make your job easier and much more efficient.
Marketing automaton is a software made specifically to help your business target multiple channels all at once. It removes the burden of performing repetitive tasks such as emailing or engaging on social media sites.
You should consider using this platform to adapt with the increasing amount of content you will deliver to your prospects and ultimately your consumers.
While Google is still the reliable go to site when it comes to finding information, there’s a shifting trend in which more and more people are using social media to search. Part of this is because most people prefer visual content, say video or images, when it comes to search result rather than text heavy ones which Google or other gives out. Another reason is that people likes receiving feedbacks, comments and reviews when searching on social media. Google and its kind won’t go away anytime soon but it’s important to future proof your business. Aim for both traditional and social media visibility to ensure you won’t be caught off handed.