Charles.Digital

Digital Marketing Specialist

  • Home
  • About Charles
  • Contact

January 4, 2018

Small Business Online

craft 2798848 1920 1024x710 - Small Business Online

Knowing more about the failure of small businesses online

The internet is the perfect forum for small businesses to compete with big brands. Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies. Still, a surprising percentage of small businesses have remained on the sidelines. Either they don’t have an online marketing strategy, or the one they’re using is inadequate, and therefore unsuccessful.

Starting a small business is a challenging task that requires focus, strategic planning, and proper marketing insight. You need to be able to anticipate problems, do market research, and find solutions to your problems. Many small businesses today will fail in their first year, not because of the lack of funds, but because they have no precise and strategic plan that focuses on understanding their market and consumers, and inventing ways to turn them into regular buying customers. Many are even asking why small businesses crash and burn online. Here are some reason why.

Failure to market online

In an age where “Google” is a verb, if you’re not marketing online, you’re not selling as much as you could be. According to Invesp, 80% of Internet users have used the Internet to make a purchase. Additionally, 81% of Internet users research products online before making a purchase. In order for your business to thrive, your business must be visible to consumers doing their online research and shopping.

Google is always updating its algorithms

SEO is a cornerstone of every digital marketing strategy, but a small business that doesn’t have a team of content marketers constantly keeping up on the latest trends and updates will quickly find that their approach is outdated.

Insufficient capital

One of the biggest reasons for startup failures is that new entrepreneurs invariably underestimate the high costs that will be required to implement their business vision. Along with this, they will also overestimate the amount of projected sales. This double-whammy leads many new businesses to close their doors before they’ve even started.

Many internet services companies are geared toward a larger clientele and can charge thousands per month. That’s out of reach for the average small company. Even lower-priced marketing companies come in at wildly different price points for seemingly similar services. It’s often hard to separate the intangible value of “Our Company will craft a content strategy for you” from the more tangible “Our Company will implement a content strategy for you.”

Article by author / Digital Marketing Leave a Comment

Get Instant Access Now for the Free Ebook on Why Should You Start Your Business Online !

Fill Out the Form below to get your FREE download...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Latest Posts From Charles

How Interactive Campaigns Can Boost Your Digital Income

March 14, 2018 By author 1 Comment

Blockchain Basics and Its Effect on Digital Marketing

March 13, 2018 By author Leave a Comment

About PPV Advertising – A Lucrative Way to Advertise

March 8, 2018 By author Leave a Comment

How Social Media Can Help A Business Grow

March 7, 2018 By author Leave a Comment

The Perks and Benefits of Investing on Professional Internet Advertising and Marketing

March 6, 2018 By author Leave a Comment

Applying An Effective Marketing Strategy And Plan

March 1, 2018 By author Leave a Comment

Web Hosting And Their Purposes

February 28, 2018 By author Leave a Comment

How to Train your Staff in Internet and Video Marketing

February 17, 2018 By author Leave a Comment

Your Digital Marketing Made Easy

February 16, 2018 By author Leave a Comment

Social Interaction in Social Media Marketing

February 15, 2018 By author Leave a Comment

We Can Be Found at

Resources

  • Free Resources
  • Premium Resources
  • Books
  • Videos
  • Courses

Hubs

  • Digital Strategy
  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
Copyright © 2023 ·Education Pro Theme · Genesis Framework by StudioPress · WordPress · Log in