Newspaper is one of the oldest ways in gaining information about what is happening in the world. Many people like to read news especially those that interest them. It is actually helpful to know what the current state of the place is. In more definite information, newspaper is a serial publication containing new or other informative articles. Inside the newspaper, one can also see many advertisements, from cars to foods and as well as to sales and discounted stores. It is a given that many marketers from the old times are using newspaper to advertise their services and products. This method is called the newspaper advertising. From the words itself, it is an advertising done in the printed newspapers. This was considered as the longest and first kind of advertising that business world have used. There are many benefits in contacting the newspaper agency for ads.
Graph and Forecasts
However, from the forecast of the Statistics Portal about the newspaper advertising expenditure worldwide from 2014 to 2016, it can be observed that the trend is decreasing. This means that newspaper advertising is going down and it seems like the businessmen are not going to invest more in this kind of ad. Note that in 2014 it has been reported that the total money spent for newspaper advertising is 66.28 U.S. billion dollars. But it is predicted that in 2015 the newspaper advertisement spending will go down until 60.57 U.S. billion dollars. It has a total deduction of 5.71 U.S. billion dollars. By the end of 2016, it will go down as well by 4.43 U.S. billion dollars. This only means that the total expenditure in newspaper advertising in this year 2016 is only 56.14 U.S. billion dollars. Take note that this is only a predicted amount.
There are top three analysts who provide predictions to the future of newspaper ad spending. According to Borrell Associates, the local ad spending will be reduced by 4.6 percent in 2016. From the Pivotal Research Group information, newspaper ad will suffer an ultimate drop. In 2016 it will reduce by 13.3 percent. In eMarketer on the other hand, they have predicted that a decline of 6 percent will happen in the total expenditure of newspaper ads.
People are aware about the reduction of the total amount to be spent in print media. The de-escalation of these print media advertisements is due to the digital media advertisements. That is why some innovators turned this print media to digital media. They have transformed it from the traditional newspaper to online newspaper. There are many online newspapers that can be seen in the internet. When you search about online newspaper, thousands will appear including the international, national and local.
Somehow, advertising in newspapers is becoming less significant. Blame the digital technologies for this. But people do not settle down for less. Of course they transformed everything to digital because it is less cost and even more convenient to use. That is why advertisers love advertising online because aside from having a bigger target market, it is also budget-friendly.