Charles.Digital

Digital Marketing Specialist

  • Home
  • About Charles
  • Contact

May 30, 2016

Product-Based and Customer-Based Marketing Strategies

Marketing Strategies - Product-Based and Customer-Based Marketing Strategies

There are two forms of advertising but separated by their focus and those are the Product-Based and Customer-Based Marketing Strategies. Product-Based is focusing in all promotions on the items being sold, their availability, and usefulness. Customer-Based on the other hand focuses on a certain segment of the market which the data will determine most interested in the product being offered.

General product based marketing is a strategies used by retail outlets and companies. There are many items are many potential consumers but more targeted techniques are not efficient way to go. Example, if a retailer had a product in a 50 categories and 25 target segments, dozens of different individuals would used to launch at a great expense in order to reach everyone in the market. But instead of that, they choose to market their very selection of goods to the general public rather than in a specific type of consumers. So, they are more targeting on the masses than a high-class individual.

Specific product based marketing relies on the strength of the product which the company produced, the features of each items, price point or other that stand out to the factors that can separate it from the rest of the pack. The example of it is if the company made widgets or items that lasted twice or thrice as long as others on the market, the durability and the quality that would be the key for the consumer to get it. This strategy is adaptable but it is always based on what one product has to offer.

Specific customer based marketing is the one that bypass the specific products and the retail selection in favor of addressing the person behind every product purchase. They will find the right consumers  for you based on the brand manufactures or sell high-end, specialized or products with the otherwise limited marketability. This type of strategy is more on targeting fine tunes all marketing products to the market segment with the most likely return of investment or ROI.

If you create product-based strategy, they are more focuses on SWOT Analysis. Based on their analysis the company has competitive strengths and weaknesses and even the opportunities and also the threats presented by competitors which is very usual in business world.

On the other hand, creating customer-based strategy this initializes the potential of the market to divide into various segments based on the criteria that are useful and meaningful to the company’s brand. The company then choose one or more specific segments to target and crafts the “four P’s” – product, price, promotions and place.

Article by author / Digital Marketing / marketing strategies Leave a Comment

Get Instant Access Now for the Free Ebook on Why Should You Start Your Business Online !

Fill Out the Form below to get your FREE download...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Latest Posts From Charles

How Interactive Campaigns Can Boost Your Digital Income

March 14, 2018 By author 1 Comment

Blockchain Basics and Its Effect on Digital Marketing

March 13, 2018 By author Leave a Comment

About PPV Advertising – A Lucrative Way to Advertise

March 8, 2018 By author Leave a Comment

How Social Media Can Help A Business Grow

March 7, 2018 By author Leave a Comment

The Perks and Benefits of Investing on Professional Internet Advertising and Marketing

March 6, 2018 By author Leave a Comment

Applying An Effective Marketing Strategy And Plan

March 1, 2018 By author Leave a Comment

Web Hosting And Their Purposes

February 28, 2018 By author Leave a Comment

How to Train your Staff in Internet and Video Marketing

February 17, 2018 By author Leave a Comment

Your Digital Marketing Made Easy

February 16, 2018 By author Leave a Comment

Social Interaction in Social Media Marketing

February 15, 2018 By author Leave a Comment

We Can Be Found at

Resources

  • Free Resources
  • Premium Resources
  • Books
  • Videos
  • Courses

Hubs

  • Digital Strategy
  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
Copyright © 2023 ·Education Pro Theme · Genesis Framework by StudioPress · WordPress · Log in