Consumer attitudes is basically the most optimum factor when doing business, simply because consumers are the sole factor why a company, its service or products stays on top of the food chain. Without consumers or not tickling their interest is a major loss of profit. It is already a belief in the industry that consumer attitudes are both beneficial and a head ache for company owners. But understanding the ways around buyers can help steam the business and can provide much of a good thing for those that wants their business to be successful. Consumer attitudes and to determine such is a factor that is important in the marketing world as it is composed between beliefs, manners, and behaviors of buyers and its effect on profits.
For those who owns their own company already acknowledge that there are ways that such behaviors can be seen in a society. Many marketers know exactly the guarantees with this type and to know this, start by knowing what exactly are the attitudes.
The attitude as coined is a marketing term which generally defines the general test or study of a product and the service that have developed over time. It targets the satisfaction of a person’s motive and of course, the affects that buying has of consumers. For marketers, attitudes are of that consumers’ beliefs, the way they handle their expenses, their feelings towards their needs as well as their behaviors around objects.
According to Sidgwick, an individual makes decision based upon their purchase on the feelings that individuals produce. Happiness, pleasure, and whatnot can solely be the first bases of marketers. Targeting these human instinct is the best choice anyone could make. Why not? Producing a material that someone wishes to have, i.e.; a phone that has a large memory capacity, smooth function, and resolution just like a laptop. No wonder phone companies have a lot of patrons as of today. Phone gadgets basically have been making people happy.
Another thing to understand about consumer attitudes is when a buyer bases a purchase on a product on values. Solomon added that the association of the purchase concerns on how the product can affect a buyer’s social identity. Some likes to have makeups, others wanted cars. Either way, this can affect how these individuals interact with other people or their own social group.
Ego-defensive is difficult to change as buyers usually think that one item or more can affect their identity. Narayan said that this kind of function depends upon the psychology of the person. For example, a girl can’t buy anything colored blue because that defines masculinity, same goes to guys who won’t buy anything pink because it identifies feminine. Marketers should be carefully, thorough, and most especially selective in producing their items directing on these individuals.
Lastly, knowledge based function is common in most individuals who are careful and organized of opinions and their attitudes towards their purchase. Most marketers that are experienced in this kind of identity affects consumers through fact-based and real-world definition. For example, milk companies use dramatics when it comes to their advertisements. Using kids or true story line to engage their audience and because of that – they somehow garner more purchase.