Nowadays, the main advertising is online advertising which quickly becoming the platform in all businesses. Study shows that the estimated income from digital advertising increased by 40 percent in between 2011 and 2015. So, most probably in the next four years, online advertising would dominate all other forms of promotions.
They were competing by getting fierce as the online marketplace begun to get overcrowded with social ads, and the small businesses will easily get lost.
If you are using whether Google AdWords, facebook ads, content marketing or a combination of everything, you just need to make sure you are using it to your own best benefits. The people should easily see your business and will allow you to save money in the process.
There are a lot of handful tips to help you get more from your online ads like the use of Google AdWords, defining negative keywords, clearing your facebook ad target, attaching images to your facebook call-to-action, and retargeting.
The use of Google AdWords has a lot of features available and few of it probably not aware of it. Ad site links is one of the most beneficial features. These will let you add few additional links to your website at the bottom of your ads. The links itself have many used like saying “free trial”, “pricing”, “location”, etc.
These features are few to include in your ad and it is so simple to set up, well most of it though. If you are adding these features it will increased the sizes of your ads, and you will see a boost in your click through rates. A bigger ad will catch the eye of the viewer.
Defining negative keywords is probably haven’t heard about this term before. Negative keywords are choices which you chose that you don’t your ads to appear for. In some instances, if you will not offer free trials, free software or even free samples, then last thing you want is for the people to click on your ad in any search of something free. It will cost you money but zero return. That is why “free” should always be included as one of your negative keywords.
Clearing your target facebook ads, this is more about you on targeting your ads, this way is more effective. Creating your facebook ads, you will get to choose your targeted options – either broad categories or maybe a precise interest. You can choose predetermined categories that will fit your audience in a general way. These categories usually come from facebook profiles and activities.
Attaching images to your facebook calls to action will in fact always remain that images draw the most attention. If you needed to get in touch with the people you should follow through on a call-to-action and add an image to it. You should do some testing to see to it which image get the most response. The images that you attached with must be in 100 x 72 pixels for the full advantage of it.
Retargeting or somehow called remarketing is a feature that will let you to reach people who have been previously visited your site, and should show them the relevant of your ads when they visit other sites on a particular ad network. Most of the businesses chose to pass over the option of remarketing when they set up their Google AdWord account.
So, no matter what method you choose, always keep in mind that it is important to maintain a focus on quality content. You don’t have to be pushy or aggressive salesperson but you should constantly thrust your products and services in to the faces of your prospects. You should have the right content that can win over customers quickly, always aim for quality over quantity advertisement.