What is a Target Market?
In the world of marketing, there are a lot of things to consider in creating successful business. There are steps and methods to be followed for anyone to be guided as to how the business should go. Considering a well-defined target market is one of the elements of a marketing strategy. By definition, target market is consists of a group or cluster of people a business has decided to target its marketing services, efforts and products. To put it simply, these target customers or audiences are the one who most likely to buy and use a company’s products and services.
Since it is one of the fundamental elements of a marketing strategy, then businessmen should incite and find a target market before thoroughly planning the business product. However, this process is definitely not too easy. But even so, the easiest way in searching the target audience is using the social media approach.
A lot of people have been using social media lately. Facebook, Twitter, Tumblr and LinkedIn are some of the famous social media which most people use. By using these sites as a medium in finding the target audience, then it will be guaranteed that a marketer will find variety kinds of people.
Some steps in finding target audience
Defining Target Audience
Before doing anything, the first step would be defining the target audience. This has been mentioned a while ago. Online users are vast kinds of people. They don’t like the same thing nor dislike the same thing. They have different opinions and uses different products. In having a defined target audience then it will give a marketer great idea on what business should take on.
Try to be doing some survey on people’s demographic profile. A businessman should somewhat know A businessman should somewhat know a thing or two about his customers. Basic information could somehow tell what kind of products they are most likely to buy.
After doing some little research on the basics, then going to the next level makes things easier. And that is finding out what the customer’s likes and dislikes or the hobby they have or the product and service they like to have or their attitude as a buyer.
The Right Social Media
Choosing the right social media to use is just like choosing the right place to sell the products. Most people know that there are a lot of social media on the internet. So it must be somehow confusing to the businessmen to determine where site can be the most effective in finding out which target audience a person is trying to aim.
According to a Business Insider report, Facebook which is commonly used by younger people is good when the business is like fast-moving consumer goods. If one will choose Twitter, then news about the product or other services should be done. Commonly users of this site are those who seek beneficial news. If a businessman is having a food and drink related products, then Pinterest is the best site to find the target audience. If the business is all about clothing, accessories and entertainment-related brands then Instagram has the most attractive amount of users who will most likely buy that kind of products.
images source: http://www.printwand.com/blog/zeroing-in-how-to-identify-your-target-audience
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