Examples of Online Advertising Formats

Online advertisement comes from a wide variety of sizes and shapes. It easy to write off an online ad as an irritating distraction, but in reality it is a good ad that can be incredibly effective. The right combination of headline, image and call-to-action can produce an incredible return on investment for the advertiser.

Here are some online advertising examples in different forms that are raging from the social media ads:

• PRE-ROLL VIDEO ADS
  • These video ads are typically short promotional videos. These pre-roll ads are fantastic for branding because the users is forced to sit through at least five to ten seconds of advertising before seeing the desired video. It has also an acceptable option for direct response and usually it is less effective than banners. Most users click through the “skip” button after watching the first few second of the video. It is important to get the message through quickly when using a pre-roll advertising to market the business.

• ADWORDS SEARCH ADS
  • Searching a certain keywords on Google, it will appear the results that are made up of a combination of paid listing and free listing. Paid listings are sorted on bid value, while the free listings are sorted based on relevance and optimization. AdWords search are based on the keywords that are searching for. Commercial keywords are generally brings up the AdWords ads, while the keywords with low commercial value generally won’t. AdWords Search ads also known for having a high conversion rate.

• SOCIAL MEDIA ADS
  • Social networks give advertisers a huge variety of targeting options for the advertising campaigns. Facebook Ads come in two varieties which is the side bars and the sponsored content. Both ads can used to drive traffic generates “Likes” to a Facebook page or just simply inform users about the new product. The targeting options of social media make it easier to customize a social campaign that it is to customize a large-scale display campaign.

• CONTEXTUAL ADS
  • This is a digital advertising targeting option that places the display ads beside the relevant content. This isn’t an advertising example itself it is technically a form of targeting for the other advertising formats. It can be a banner, video overlay ads, social media ads and many more. This is beneficial for both users and advertisers. Users get to see the ads that are actually interest them, while the advertisers benefit from more motivated and enthusiastic marketing audience.