Essential Tips to do an SEO

Businesses are growing more aware of the need to understand and implement at least the basics of SEARCH ENGINE OPTIMIZATION (SEO). Without access to high level consulting and without a lot of experience knowing about what SEO resources can be trusted, but there’s also a lot of misinformation about SEO strategies and tactics.

Here are some Tips to help you do an SEO site:

1. Commit Yourself To The Process

• SEO isn’t just a one-time event. The Search engine algorithm changes regularly so the tactics that worked last year may not work this year. This requires a long term of outlook and commitment.

2. Be Patient

• SEO isn’t just about instant gratification and some results often take months to see, and this is true the smaller you are, and the newer you are to doing business online.

3. Ask A Lot Of Question When Hiring An SEO Company

• It’s your job to know what kind of tactics the company use, and ask for specifics. Ask if there are any risks involved. Do your own research about the company and get online to know about the tactics they discussed, and so forth.

4. Have Web Analytics In Place At The Start

• You should define your goals clearly for your SEO efforts, and you’ll need web analytics software so you can track down what’s working and what’s not.

5. Build A Great Website

• I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If not, make it better.

6. Be Creative and Have an Unique Content

• This is important for everyone, but it’s a particular challenge for online retailers. Write your own product descriptions, using the keyword research to target actual words searches use, and make product pages that blow the competition. Great content is a great way to get inbound links.

7. Write Your Users First

• Google, Yahoo etc. have pretty powerful bots crawled the web, but these bots have never bought anything online, or even signing up for a newsletter, or picked up a phone to call just to inform you about your services. Have a copy of your page with human’s mind in it. You need a keyword in the text, and make it easy to read and understand.

8. Build Links Intelligently

• Begin with foundational links with the trusted directories (yahoo and DMOZ are often cited as example). Seek link from authority sites in your industry. If local search matters to you. Analyze the inbound links of your competitors to find out what links you could acquire, too.

9. Take Advantage Of The Tools The Search Engine Give You

• If you want to learn more about engines and including how many inbound links they’re aware of, you can sign up to Google Webmaster Central, Bing Webmaster Tools, and Yahoo Site Explorer.

10. Diversify Your Traffic Sources

• Google may give you 70% of your traffic today, but what if the next big algorithm update hits you hard? Newsletter and other subscriber-based content will help you to hold on to traffic/customers no matter what search engines do. Creating great content, starting a blog, and using social media could help you to grow an audience of loyal prospects and customers and may help you to survive the whims of search engines.