Email Marketing Mistakes

Don’t let your email marketing suffer!

        In today’s modern society, companies and business are now keeping up with the world’s technological development. Many companies use this development by reaching out to other clients in different parts of the globe with the use of the web and thus the development of Email Marketing. Email Marketing is now common to companies as it helps them market their product or their request easily and globally. Companies now hire employees to do this as their job, that is why it is important to know the right way to compose emails for marketing and avoid The Mistakes of Email Marketing.

What Went Wrong?

        Many individuals are unaware of the fact that they are composing emails for marketing in a wrong way and thus fewer responses and feedbacks from their clients. When a company is used to getting errors from email marketers, they often ignore these emails and look for other interesting companies to choose from. Here are some common mistakes in composing an email marketing mail:

1.      Improper subject line

Most individuals forget that the subject of an email is the most important part of marketing. It captivates the eyes of the client and thus being read more and responded more often. Having improper subject line or insignificant subject which has nothing to do with the email, makes clients ignore these emails more often and may result in client loss.

2.      Not Sending a link to the company’s marketed website

This is mainly the mistakes of most individuals as they forget to attach the link to the website that they are advertising or talking about and thus depicts the purpose of sending the email to the client.

3.      Not Proof Reading before Sending

This is also one of most used mistakes when composing emails for marketing. Forgetting to proofread the email make it open for grammatical errors, forgotten important messages and images.

4.      Forgetting Mobile Devices

Most people today use mobile devices for daily task and work as well that is why it important to optimize emails for mobile devices. It is an added plus for clients when they can easily open emails from their mobile devices.

5.      Sending of Image only mails

Some images cannot be opened when sent via email and thus the message and the advertisement of the product is lost due to this. Always compose emails with a written body as to express clearly what the persons want for their clients.