Charles.Digital

Digital Marketing Specialist

  • Home
  • About Charles
  • Contact

January 18, 2018

Email Marketing

at 1020116 1920 1024x1024 - Email Marketing

Email marketing mistakes that can be avoided

Email marketing is the act of sending a promotional or commercial message to groups, individuals or companies using the email. It is commonly sent to a potential customer or current customer.

However, many companies and brands that practice email marketing often is blundered with mistakes which in return affects the overall campaign to promote a certain product or services.

Here are the common email marketing mistakes that plague companies and brands. Incorrect links to the website, technical difficulties of the website provided in the email, incorrect segment that often confuses customers, sending the incorrect version of the email which creates confusion to the customers.

In order to correct the mistakes that were made, one must make a list of all potential issues first such as typos in the subject line, broken link, incorrect price, slow website, wrong segment, broken HTML, etc., determine which potential issues require immediate response like spelling mistakes, broken merge tags or using the wrong image. Another way to fix it is to define the planned response to each of the more serious mistakes like sending a follow-up email, make apology through email or physical mail and make sure the entire company agrees to these terms before you make this actions.

Sending an “Oops!” email to the customers is one of the fastest and most convenient ways to patch up the mistake that was done.

However, the most important thing to do if such mistake was done is to act promptly by coming up with a plan to take in case a serious mistake occurs. Always inform the customer or subscriber that the email is a corrected version. Begin by indicating the purpose of the email in the subject line by using such words as “oops,” “sorry,” “correction,” or “update.” Plus, including the updated information in the pre-header. You can also help the correction stand out in the email copy by using bold or different colored type.

To cool down an irate subscriber or customer, you can offer an incentive. In this way, you can redeem the company or the brand’s name for any inconvenience the email has caused and also fix the incorrect link or URL. Consider using social media also to help speed the response.

The best way to avoid this kind of problem is to prevent it from happening again by determining why in the first place it happened? There are many reasons and causes but always make sure that there is a proper process an email must undergo before being sent that has already been checked and re-checked with the approval of the involved departments or officers of the company or brand.

Article by author / Email Marketing Leave a Comment

Get Instant Access Now for the Free Ebook on Why Should You Start Your Business Online !

Fill Out the Form below to get your FREE download...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Latest Posts From Charles

How Interactive Campaigns Can Boost Your Digital Income

March 14, 2018 By author 1 Comment

Blockchain Basics and Its Effect on Digital Marketing

March 13, 2018 By author Leave a Comment

About PPV Advertising – A Lucrative Way to Advertise

March 8, 2018 By author Leave a Comment

How Social Media Can Help A Business Grow

March 7, 2018 By author Leave a Comment

The Perks and Benefits of Investing on Professional Internet Advertising and Marketing

March 6, 2018 By author Leave a Comment

Applying An Effective Marketing Strategy And Plan

March 1, 2018 By author Leave a Comment

Web Hosting And Their Purposes

February 28, 2018 By author Leave a Comment

How to Train your Staff in Internet and Video Marketing

February 17, 2018 By author Leave a Comment

Your Digital Marketing Made Easy

February 16, 2018 By author Leave a Comment

Social Interaction in Social Media Marketing

February 15, 2018 By author Leave a Comment

We Can Be Found at

Resources

  • Free Resources
  • Premium Resources
  • Books
  • Videos
  • Courses

Hubs

  • Digital Strategy
  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
Copyright © 2023 ·Education Pro Theme · Genesis Framework by StudioPress · WordPress · Log in