In today’s technology as well as the users itself, marketing has never been better. The internet has constantly made sure to contribute on that help. Businesses, no matter what kind it is, can easily use any dynamics which can be connected in making use of the internet. Spending much into is greater even especially these days because there are plenty of ways that retailers that can make use of today’s modern technique just like digital video ad. Adding graphics, pictures, as well as music, more and more consumers are much inclined in clicking or watching videos that any other commercial method type of advertisement. According to reports, budget allocations has increased in over three years and even more so for companies who makes digital video ad their primary advertisement method.
Ad spending alone has increased since 2014 and this includes all techniques used in the marketplace. Advertisers have spent over $10 million annually for their digital video which is an increase of 85% over 2 years. This record is believed to double by 2019 as estimated by e-marketers. Social media sites and YouTube is the leading channel that promotes digital video ads. YouTube is by far the one leading the rate which is closely followed by Facebook. Most businesses pay for auto play video which makes it easy to show it to internet users.
Generally speaking, almost everyone in this planet uses their Facebook and listens to YouTube on a daily basis. This makes it beneficial for business owners to put out their services or products out there. Auto play videos are the top most used – because no one has the choice to pause or close it. The said video will keep playing in a limited time before the user can proceed to watching or whatever they might be doing in there. Every time an owner wants to utilize this one – advertising becomes an enormous income generating factor for them. As the numbers have said, a good 12% of Facebook users have already bought from an ad and it increased by the next months. Mobile users are also one of the targets in this said work which have a considerable about of 122% between 2015 and 2016.
This does not only involved Facebook and YouTube because Snap chat, Google, Twitter and other browsing applications out there have also increased their rate of view per day. Although some audiences found advertisements annoying but hey, it helps with the business!