What is Email Marketing? It is a direct marketing commercial message to a group of people using emails. Every email sent to a potential or current customer could be considered email marketing. It emails to send ads, request business, or solicit sales or durations and it can build loyalty, trust, or brand awareness. This market can be done to either sold lists or a customer’s current database. This term is usually used to refer sending email messages with the purpose of enhancing the relationship of a merchant and the customers, to encourage customer’s loyalty, and repeat business, gaining new customers or convincing current customer to purchase again, and adding advertisement to email messages sent by other companies to their purchaser.
To be able to gain more customers or to enhance the relationship with the current customers, you should start on your email designs which you can catch their attentions. Some of the customers’ preferred the used of the email news letter design for them to trust you. High quality email news letter can catch their attentions. Here are few of design examples that will inspire you: Collaborative Fund, Starbucks, InVision LABS, and Grubhub.
Collaborative fund, this design is more on red and yellow which serves as powerful color choices. Red is known to convey power or possession while yellow is more often considered both bright and energizing. Though many companies uses big blocks of color at the top of their news letter to draw people in, at Collaborative fund it took a few steps further by combining red and yellow bursts of color thing at the whole email. Cool, right? But other used other leveraged to separates these blocks while incorporating different textures – like crumpled paper and such.
Second is inspired from Starbucks. This come a lot of information which instructing the pour-over method is a call-to-attention to shop for a new product, recipes for summer floats, and so on. To be able to scan it easily is that the folks at Starbucks paired with short description with high quality images. Same as collaborative fund, they also uses clear horizontal which divides to separate each topics.
The third one is InVision LABS which includes a clear design and an eye catching color. Thanks to the darker blue background which can be both call-to-action and the white box was the bottom of the email can really command attention.
Fourth is the GrubHub, this example is a great product promotions because it doesn’t sound or feel like production promotion at all. The email tells a story with the help of a really cool piece of interactive content. They’re also using colorful GIF to catch the attention of the recipients.
Those were the few examples of Email News letter design in email marketing. It is also important to have those for you to be able to catch the attention of other purchasers but you can have your own design if you want to.