Charles.Digital

Digital Marketing Specialist

  • Home
  • About Charles
  • Contact

September 20, 2017

Content Marketing

writer 1421099 1920 1024x685 - Content Marketing

Facts To Know About Content Marketing

Content Marketing. A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and to drive profitable customer action.

 

Meaning, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The purpose of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

 

Content Marketing and Leading Brands.

The vast majority of marketers are already using content marketing. In fact, it is used by many popular organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere.

Why? Because it works!

 

 

Why Use Content Marketing?

 

  • Increase Sales.

Content marketing provides a controlled and easy to access shop windows for companies to sell products to their customers in their own time. Research has found that over 50% of content marketing consumers say it has a positive impact upon purchase decisions. 61% agreed that it increases brand positivity.

 

  • Attract Prospects and Retain Customers.

Every retail and service business are facing stiffer competition every year. That’s why companies are working towards attracting more prospects and also taking care of their existing customers. By regularly communicating with your customers, you are much more likely to keep their business.

 

  • Build or Reposition Your Brand.

Wanting a new approach with your brand? You need a method of communication that gets your message across quickly in a carefully controlled way. Good content on websites, emails, mobiles, and print-ads, alter their perception towards your brand.                    Since content marketing agencies know your audience just as much as you do, they can ensure your message gets through, giving you the biggest return on your investment.

Improved brand reputation.

When people read your material, they’ll be building an impression of your brand. If they find what they read is helpful, informative, or enlightening, they’ll think more highly of your brand. If they see your content published on external sources and showing up on their social newsfeeds, they’ll see you as a more trustworthy, established thought leader in the industry.

 

  • Increase Social Traffic.

More users will see and read your material and users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you’ll see an increase in your number of followers for your brand on social media, and more traffic from social media as a result.

 

 

Content. The Present and Future of Marketing.

Companies send us information all the time. However, most of the time it’s not very relevant or valuable. That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

 

 

Article by author / Digital Marketing Leave a Comment

Get Instant Access Now for the Free Ebook on Why Should You Start Your Business Online !

Fill Out the Form below to get your FREE download...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Latest Posts From Charles

How Interactive Campaigns Can Boost Your Digital Income

March 14, 2018 By author 1 Comment

Blockchain Basics and Its Effect on Digital Marketing

March 13, 2018 By author Leave a Comment

About PPV Advertising – A Lucrative Way to Advertise

March 8, 2018 By author Leave a Comment

How Social Media Can Help A Business Grow

March 7, 2018 By author Leave a Comment

The Perks and Benefits of Investing on Professional Internet Advertising and Marketing

March 6, 2018 By author Leave a Comment

Applying An Effective Marketing Strategy And Plan

March 1, 2018 By author Leave a Comment

Web Hosting And Their Purposes

February 28, 2018 By author Leave a Comment

How to Train your Staff in Internet and Video Marketing

February 17, 2018 By author Leave a Comment

Your Digital Marketing Made Easy

February 16, 2018 By author Leave a Comment

Social Interaction in Social Media Marketing

February 15, 2018 By author Leave a Comment

We Can Be Found at

Resources

  • Free Resources
  • Premium Resources
  • Books
  • Videos
  • Courses

Hubs

  • Digital Strategy
  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
Copyright © 2023 ·Education Pro Theme · Genesis Framework by StudioPress · WordPress · Log in