Two ways Digital Marketing Strategies to help your Business grow
Digital marketing have been essential in today’s generation. People can’t stay away from their technological gadgets and internet. Because of this, with all the competitors and potential consumers, engaging to digital marketing seems to be one way to stay ahead. Digital Marketing is basically advertising your products with the use of internet. If you’re a small business owner, there’s a chance that the online world can be intimidating for you.
Here are two simple digital marketing strategies to help your business grow.
First things first, you need to set your goal. Any small business owners dreams of becoming something massive in the future. You may want more customers and recognition or may be trying to look ahead of your competition. But before achieving your success, you need to focus on one solid objective or goal to increase your chances of great results. Digital Marketing is the right path for small businesses to prosper, but jumping into things you’re not sure what to do about can leave you in a tangled mess. So before entering the digital world, you must first set your goal and focus to achieve it.
Second, create a marketing funnel. Several successful businesses have an effective marketing funnel on hand. According to Karen S. Johnson of the Demand Media, “The marketing funnel is a system that helps track the stages consumers or purchasers travel through to eventually make a buying decision. It also lets you know what your company needs to do to help influence consumers at each stage, such as follow-up telephone calls or sending them positive press reviews.” Marketing Funnel can be thought in four parts: Awareness, Interest, Desire, and Action. Customers should be aware of your product or service. They may be someone you don’t know but they’ve visited your website for a reason. They are looking for something and your job is to get their attention. Attract them by showing that you have all they need. Give them the information they want to hear about your website.
Customers also express interest in a particular type of product or services. And at this point, you’ve given them some information and they are now interested in what you have to say with your product or services. At this stage, you have to supply further information to them. Give them the specifics of what they really need. With this, you have given the impression that you do not only provide them what they need but you also care for what they want.
Desire refers to when a customer has now their eyes for a specific product or interest. Now that you have given them the information they need, they have now found a specific product or service that is a perfect fit for them. You can now invite them for a scheduled consultation using emails through chat or contact numbers for call-to-action. At this moment, you may now enumerate the benefits of the specific product or service that they are interested in and show them why they really need it.
Action is the last part of the Marketing Funnel; this is now the next step to purchasing. It is when you can make your potential customer to a lead. You have given them all they need, the information, the product or service, the benefits, and most importantly a good quality service. All you need to do at this point is to discuss all about the price, payment, and all other relevant aspects to your buyer regarding the product and service.
A well effective marketing funnel will not only help you get customer to become your lead, it will also help you to get more and more repeat buyers. If you’ll satisfy the needs of your customers and get positive feedback, chances are they’ll be telling their friends or other people about your business and eventually attract more potential customers.
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