As the world is vastly changing, different methods of communication have been made. Through technology, people have achieved the easiest way to communicate from each other as well as making connections from different areas. This kind of new method has as well improved the marketing strategies for businessman around the globe.
What is marketing?
Contrary to most people’s beliefs, marketing is not only about selling and advertising products and goods. For what people in the business world would say, marketing is the life-blood of business. This “selling and advertising” thing that most people believe is only just the tip of a marketing iceberg. Marketing has much more use than just that. In a clearer definition, marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Various marketing methods have been developed throughout the years, from newspapers to radios to televisions and now to social media.
The Social Media
A much defined definition of social media is it is a form of electronic communication through the websites for social networking in which people can create online communities to shareinformation, personal messages, ideas, news, business and other contents such as videos and photos. It is widely used by most people nowadays since it can make people post whatever they like and send messages to whomever they like. Examples of helpful social networking websites are Blogs, Facebook, Twitter, Youtube, Instagram, Google+, LinkedIn, Foursquare, Tumblr, Yelp and Social Bookmarking sites.Now what makes social media important in marketing? By using social media in marketing, a new term is born and that is social media marketing.
About Social Media Marketing
Social Media Marketing is a term used for the process of gaining website traffic or attention to social media sites. In social media, many companies and individuals have been using its features to convey their strong existence and friendly customer relationship. There are lots of big brands such as IBM, Dell, Apple and other big companies like Microsoft, eBay, Amazon and Google and fast foods including Burger King uses this kind of strategy. The people behind these companies and brands have made dozens of blogs, Facebook pages and twitter accounts just to promote the advantages of their products and the good qualities it possesses.A single post on a blog or to any other social media sites could connect to millions of viewers and people almost for free. By using social media, some of the product’s sales have moved its percentages forward creating positive remarks out of this. Also, social networking sites act as a word of mouth or more precisely, electronic word of mouth that connects the consumer to the producers. Somehow, through this sites while consumers know about the information of the product, businessmen can also know what people needs and what they want.Marketers can also improve their products by reading the reviews online and could answer some audience’s queries about the product that has been promoted and that could only be done by using social media marketing.
Social Media Marketing can be best described as successfully advertising online. However, as much as it is a very helpful technique, it is as well-known as a crucial tactic. Thus it is a must for the companies and organizations to protect their information as well as watch closely the comments that the users have been saying.